SEO'nista category text

When you start setting up the navigation, you should definitely think about the category designations. These are extremely important when we talk about SEO (search engine optimization)! Proper navigation is a basis for good findability, because this navigation creates the most SEO-friendly URL structure. A good URL contains a category name with search volume and also contains no more than once the same term.

Dolyou know which search terms have search volume and which are the best choice for your navigation? Then the Google  Keyword Planner is very useful. This tool allows you to conduct a keyword search.  The results of this research tell you which terms you can best choose for your navigation. You can also outsource a keyword survey to an SEO agency such as OOSEOO.

SEO'nista:  SEO-friendly text

After carefully provisioning the navigation with the right search terms for the most optimal URL structure, it's important to further optimize the page for these search terms. By optimizing each individual page for one particular search term, it becomes clear to the search engines what the content of the page in question is and for which search term it should rank.

SEO'nista: what makes a text SEO-friendly?

When we talk about an SEO-friendly text, we're talking about a text that's optimized for better findability in organic search results. An optimized text consists of a number of important factors.

In order to have sufficient content for search engines, itis important that the textcontains about 300 words. In addition, the focus should be on the chosen search term, in many cases the category name chosen as a result of the keyword survey.

So always focus on a particular search term, so that it becomes clear to search engines what the content of the page is. Of course, you can alternate with, for example, singular and plural, but when too many different terms are used, it becomes not sufficiently clear for search engines what the page is about and for which search term it should appear in the search results.

SEO'nista: other important points

In addition to a good navigation structure and SEO-friendly texts, there are other points you should consider. For example, get a good meta description. In addition, showing tags on homepage and category pages can also affect your organic positions.

For full advice, you can always contact OOSEOO!

Meta description:

The description Dutch is the meta description. This is a text of up to 156 characters and it is shown in search results.